By breaking down key metrics like estimated impressions, clicks, and cost-per-click (CPC), the calculator provides actionable insights to fine-tune your ad strategy. Start optimizing your paid ads today—visit Banch Marketing and use the calculator to make every click count.
Free Google Ads Cost Calculator: Plan Smart, Spend Wisely
Tired of guessing your Google Ads budget? A free Google Ads Cost Calculator built in Excel or Google Sheets can simplify your campaign planning. Perfect for small businesses, freelancers, or marketers, this tool helps you predict costs, clicks, conversions, and ROI without breaking the bank.
Why You Need a Google Ads Calculator
A calculator empowers you to:
- Estimate monthly ad spend
- Calculate cost per click (CPC)
- Predict clicks and conversions
- Determine cost per conversion
- Measure return on investment (ROI)
Stop wasting money on trial and error—plan with precision.
Build Your Calculator in 3 Easy Steps
- Open a Spreadsheet. Use Excel or Google Sheets and title it "Google Ads Budget Planner."
- Set Up Columns. In Column A, list: Daily Budget, Monthly Budget, CPC, Clicks, Conversion Rate, Conversions, Cost per Conversion, Sale Value, Revenue, ROI.
- Add Formulas. For example:
- Monthly Budget = Daily Budget × 30
- Clicks = Monthly Budget ÷ CPC
- Conversions = Clicks × Conversion Rate
- ROI = (Revenue – Budget) ÷ Budget
This setup gives you a clear picture of your campaign’s potential.
Maximize Your ROI
- Optimize landing pages for conversions
- Use negative keywords to filter out irrelevant clicks
- Target specific audiences for better results
- Start with a small budget and scale what works
Take Control of Your Ads
Don’t let your ad budget slip away. With this free Google Ads Calculator, you can plan smarter and boost your campaign’s success. Open a spreadsheet, input your data, and start optimizing today.
👉 Need a pre-built tool? Check out Banch Marketing’s free calculator to make every dollar count.
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